Build Your Startup
First Structured Ecosystem
RAC helps founders build, launch, and scale startups with clarity, structure, and complete in-house support.
From idea stage to nationwide expansion, every startup progresses through a proven system backed by infrastructure, capital, mentorship, and execution teams — all under one roof.
RAC Supports Founders and Teams
Across Multiple Stages
Aspiring & Early-Stage Founders
Strong Idea
A founder with a clear problem statement, a compelling value proposition, or a unique insight into a market gap. They may not have a full plan yet, but they possess the clarity, curiosity, and ambition required to turn an idea into a structured business.
No Infrastructure or Team
These founders often operate alone, without access to designers, developers, marketers, or financial guidance. RAC provides the foundational infrastructure, execution support, and team bandwidth they lack, allowing them to begin building immediately without hiring or outsourcing.
Want to Build Their First Product or Business
Ideal for first-time entrepreneurs who are entering the startup world for the first time. RAC helps them navigate everything from ideation and prototyping to branding, launch strategy, and early customer traction, giving them a strong, guided start to entrepreneurship.
Startups With MVP / Early Traction
Existing Product
Startups that have already built a product (digital or physical) but may not have the right positioning, branding, or clarity around their core offering. RAC helps refine the product, improve usability, and align it with stronger market demand.
Basic Customer Validation
Founders who have a small set of paying customers or initial user feedback. They know the problem exists, but they may not yet understand how to scale adoption. RAC steps in to analyze early traction signals, correct gaps, and design structured growth funnels.
Need Branding, Sales, or Operational Scaling
Startups that need help reaching a wider audience, establishing strong brand identity, improving their sales process, or strengthening backend operations. RAC’s in-house teams (marketing, tech, finance, legal, HR, sales) enable them to scale faster and more efficiently than doing it alone.
Scalable Digital & Product Ventures
D2C, F&B, FMCG
Brands selling directly to consumers or operating in fast-moving consumer categories, including food, beverages, skincare, home essentials, and more. RAC supports them with manufacturing guidance, packaging design, logistics, branding, and nationwide distribution strategy.
IoT & Hardware Innovators
Founders working on hardware prototypes, IoT devices, smart products, or industrial automation tools. RAC’s labs, prototyping teams, 3D printing, and technical guidance help bring their products from concept to market-ready state.
SaaS & Tech-Driven Products
Startups building software, automation tools, dashboards, mobile apps, or AI-powered solutions. RAC provides UI/UX, product design, development talent, go-to-market strategy, and B2B sales frameworks to accelerate adoption and revenue.
Creator-Led or Digital-First Businesses
Personal brands, content-driven businesses, and digital-first ventures looking to convert their audience into sustainable revenue. RAC supports them with branding, product development, monetization strategy, online sales funnels, and long-term brand-building.
4-Step Selection Process
The RAC selection process ensures that founders with clarity, commitment,
and strong potential are onboarded.
Application
Apply through the RAC Startup Portal with ideas & basic details.
Internal Screening
Verification + scrutiny by RAC internal team → Shortlisted applicants move to interview.
Online Interview
Assessment of founder clarity, market understanding, commitment & feasibility.
Final Pitch
Applicants pitch to RAC Management Team with required documents. Successful founders join RAC.
Your First 3 Weeks at RAC
Every startup begins with a 3-Week Bridging & Training Program covering:
During the first three weeks at RAC, every startup goes through a structured onboarding program designed to build strong entrepreneurial foundations and ensure every founder begins with clarity and discipline. The program covers startup fundamentals and market understanding, practical MVP and product building logic, effective branding and positioning strategies, sales and pricing frameworks, and the essentials of finance and runway management. Founders also receive training in leadership, mindset and disciplined execution while gaining a clear understanding of RAC’s systems, SOPs and reporting structure. By the end of this phase, every founder is equipped with the knowledge, direction and operational readiness needed to begin building and scaling inside the ecosystem with confidence.
Dedicated Growth Manager for Every Startup
Each startup at RAC is paired with a dedicated Growth Manager who becomes the founder’s central point of coordination, accountability and strategic support throughout the journey. The Growth Manager oversees daily KPI tracking, milestone progress and ensures that every task flows smoothly across tech, marketing, sales, finance and legal teams. They help founders make informed decisions, prepare for fundraising and investor interactions, resolve operational challenges and maintain momentum through weekly reviews and monthly performance reporting. By functioning as both a strategic advisor and an execution partner, the Growth Manager ensures that no founder operates in isolation and every startup maintains consistent forward movement inside the ecosystem.
How Your Startup Grows Inside RAC
Once a founder enters RAC, the growth journey is guided by a system designed to eliminate guesswork, accelerate progress, and prevent failure. Every startup receives a clearly defined 12-month BBRP roadmap (Burn → Breakeven → Return → Profit), with an optional runway extension of up to 18 months for correction and optimization. This structured plan ensures founders always know what to build, what to measure, and how to move forward.
Inside the ecosystem, startups benefit from a multi-layered peer environment where 30–50 founders operate on each floor of the RAC Tower. This naturally creates collaborative learning, performance-driven culture, and real-time exposure to the experiences of founders from earlier quarters. Founders progress together, support each other, and grow through shared knowledge and collective discipline.
This combined structure of roadmap-driven progression, peer collaboration, and expert intervention ensures that startups rarely stagnate, and almost never fail, unless a founder completely chooses to give up. At RAC, no founder is left behind, and every startup is given the clarity, support, and environment needed to progress consistently.
